App design combines the user interface (UI) And user experience (UX) into a seamless balance of functionality and style. In terms of designing an app, the term user interface tends to speak more about the overall design in terms of style (such as colours, fonts and general look and feel), whilst the term user experience…
Regardless of whether your email campaigns are being delivered to your customer’s inbox, it will be for minimal effect if the copy within does not engage with your customer. With marketing through email campaigns an engagement-driven system, you’ll want to ensure that you generate the leads you need and that your clients engage with the…
With countless emails flooding your customer’s inboxes daily, it can seem like an insurmountable task just to get them to open yours. Unless your email marketing is being handled smartly and creatively, it could go unnoticed and unread. Email marketing is the act of sending promotional materials through email, where reaching your customers via their…
Online portfolios are a simple way of creating a digital presentation of skills or examples of projects that can be displayed by a professional. They’re an easy way to demonstrate (particularly in more creative/visual based fields) the skills and knowledge that an individual possesses in a more tangible way than dot points on a resume…
As a business owner, it’s important to understand how your customer base is interfacing with your business’s online presence, and if there are any glaring user-unfriendly issues that could impact their experience. It may even drive them towards competitors of your business who understand the value of a well-designed website. Here are three design principles…
A tool that many businesses, organisations and individuals use when setting up their website is search engine optimisation (or SEO). This tool ensures that the website’s visibility on initial searches for something that their product or service matches is much higher than others. To do this, SEO’s often use keywords that allow search engines to…
Online websites are a great way to reach the digital audience and promote a business’ products and services in one place. With easy to understand website builders just a click away, a well-designed website can pull an audience in from just a glance. Bear these simple tips in mind when designing or updating a business’…
These are features you should make sure you have on your website: Your contact information should be easily accessible. Potential customers should know how to get in touch with you if they want your products or services. Try to have a blog on your website that you update with articles about your business area. This…