Claiming your tax deductions

There are different types of deductions that individuals can claim to reduce their taxable income.  Work-related expenses In order to claim work-related tax deductions, the expenses must have to meet three criteria. Firstly, all the expenses have to be paid by the individual, without being reimbursed by the employer. Secondly, they must be directly related…

How innovation can help business

Innovation doesn’t have to be a revolutionary and world-changing breakthrough. It can also be small changes you make to continually improve your business. Innovation can help in multiple aspects of business. Improve sales and customer relationships: Putting the time and effort into improving your products and services is essential if you want to retain customers.…

Customer retention strategies

Retaining customers is just as important as acquiring new ones, if not more important. This is because unless customers had a negative experience with your company, they will use your services or buy your products again.  Here are some strategies you can use to retain your customers: Observing customer behaviours: Analysing customer behaviour patterns will…

Breach of employment contracts

Employment contracts contain terms and conditions which both the employee and employer agree upon. Ideally, this contract should be written rather than confirmed verbally to avoid miscommunications or misunderstandings. Contracts may also contain implied terms i.e. not misusing confidential information.  Employment contracts are also governed by legislation that provides further information about the minimum terms…

Super scams: What to look out for

The market for super funds is extremely competitive. Scammers take advantage of this by promising unrealistic benefits to acquire personal or account details. They are able to use this information to steal your identity or transfer your super to an account they can access.  Scammers can approach you in various ways. You could receive a…

How are investments taxed?

Investment income needs to be included when conducting tax returns. This includes any income acquired through interest, dividends, rent, managed funds distributions, and capital gains. The income yielded from investments is taxed at a marginal tax rate.  Individuals are able to claim deductions for the cost of buying, managing, and selling an investment. However, the…

Running a successful email marketing campaign

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term.  How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

Maximise holiday sales during the pandemic

This holiday season is not going to be like any other. Preparing for how your business will tackle the change ahead of time will help maximise sales.  Maintain a human and compassionate approach in all customer communications: This will make your customers feel more comfortable and be pleasantly different to the technology-based interactions they are…